Suicide, Schools and Social Media

January 28, 2016

..this is a wonderful article from our friend, Jonathan Singer, on the effective – and safe – use of social media with students.

Editor’s Note: We welcome our guest columnist for this issue, Jonathan B. Singer, of the Social Work Podcast, and co-author of Suicide in Schools.

     Schools rely on school-based mental health professionals to identify and respond to emotional and behavioral problems, provide psychoeducation to students and parents, deliver trainings to teachers and other staff members, and address barriers to social-emotional learning that might occur at multiple levels (Erbacher, Singer, & Poland, 2015; Kelly et al., 2010). Increasingly, this means understanding and using social media to identify and address suicide risk.

What is the role of technology in school-based suicide prevention?

Think of technology not as a magic wand, but rather as a fork. You can eat salad with a fork, or you can stab someone in the leg. Much like a fork, technology can be part of the problem or part of the solution.

Conceptual 3d illustration on a isolated background.

Technology as a Bad Fork

My co-author, Dr. Terri Erbacher, a school psychologist and national expert on school-based responses following a suicide death (aka “postvention”), points out that technology has made it hard for schools to “control the message” following a suicide death. She recently texted me (no irony intended), “A decade ago, if I heard of a suicide, I could take my time to plan a crisis response. Now, students are finding out on social media before I do, and there is no way to ensure that the information they are getting is accurate” (T. Erbacher, personal communication, November 22, 2015).

Schools want to control when and how the message is delivered, because the time right after a suicide increases risk for youth already at risk for suicide. Best practice postvention includes telling students in relatively contained settings with teachers and mental health professionals ready to support students. You would never announce a suicide death over the PA, and yet social media acts like the biggest PA system in the world.

Technology as a Good Fork

Schools will never again have “first mover” advantage in communicating about a suicide death. But they can use technology effectively to minimize risk. Terri commented that, “If schools have included technology in their crisis plan, they can use social media to get out accurate information to students, parents, and community members. If inaccurate information has gone out about a death, schools can use the same technology to spread accurate information.”

Suicide prevention expert, Dr. April Foreman (@docforeman on Twitter), points out that we can’t stop the flow of information on social media, so we have to make sure we’re creating and sharing accurate content. She likes to say, “The solution to pollution is dilution.”

Technology can be helpful in preventing suicide deaths. Word recognition software helps organizations (including Facebook, Twitter, and schools) monitor text for suicide-related words and phrases. If, for example, a student is on a school computer and does a Google search for “ways to kill myself,” software can alert school officials so they can intervene.

Interacting With Students Online

Despite the potential of word recognition software, most youth are not likely to use school computers to access the Internet. Nearly 71% of youth access the Internet from smartphones (Lenhart, 2015). Monitoring social media requires the kind of “big data” analytic tools that the U.S. military uses to identify suicide risk in soldiers (Olavsrud, 2013).

Because monitoring youth for suicide risk is an essential component in suicide prevention, one option is for schools to allow staff to be friends with students online. I realize this is a controversial topic. The NASW Code of Ethics (2008) clearly states that social workers should avoid dual relationships and should maintain client confidentiality. Can you be friends with students on Facebook without engaging in dual relationships or violating confidentiality? Most people have argued that you cannot, and, therefore, that you should avoid being on social media with students.

Anthropologist danah boyd (yes, she writes her name in lowercase a la bell hooks) flips that logic on its head (boyd, 2014). Her 10 years of ethnographic research on the networked lives of teens convinced her that if you work with teens, being accessible means being accessible online. A huge challenge for adults is that where youth are online is constantly changing. Ten years ago, teens were on Friendster or Myspace. Five years ago, they were on Facebook. Today they are on YikYak, Vine, Twitter, Snapchat, and possibly new platforms that have come out since this article was written. Regardless of the platform, dana boyd’s recommendations for being online in an ethical and professional manner are brilliant:

  • Tell your supervisor, principal, or administrator that you are going to set up a professional social media account.
  • Provide her or him with the password, and agree that the account can be monitored.
  • Let students know that you are online and available. Let them know that it is your professional account and that your supervisor has access.
  • Explain that you will accept a friend request (or whatever it might be called on the social network), but that you will not make friend requests.

Although this does not address the problem of school personnel being overworked, it does present a creative way to see technology as a good fork, and start where the student is to reduce suicide risk.


boyd, d. (2014). It’s complicated: The social lives of networked teens. New Haven, CT: Yale University Press.

Erbacher, T. A., Singer, J. B., & Poland, S. (2015). Suicide in schools: A practitioner’s guide to multi-level prevention, assessment, intervention, and postvention. New York, NY: Routledge.

Kelly, M. S., Berzin, S. C., Frey, A., Alvarez, M., Shaffer, G., & O’Brien, K. (2010). The state of school social work: Findings from the National School Social Work Survey. School Mental Health, 2 (3), 132–141. Retrieved from:

Lenhart, A. (2015, April 9). Teens, social media & technology overview 2015. Retrieved from

NASW. (2008). Code of ethics. Washington, DC.

Olavsrud, T. (2013, August 28). Durkheim project leverages big data to prevent veteran suicides. Retrieved November 23, 2015, from

Jonathan B. Singer, Ph.D., LCSW, is an associate professor of social work at Loyola University Chicago and the founder/host of the Social Work Podcast. He is the co-author of Suicide in Schools: A Practitioner’s Guide to Multi-Level Prevention, Assessment, Intervention, and Postvention.

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